Executive Playbook for AI in Engineering, Product, and Design.
From Hype to High-Leverage Execution. A 2-day intensive for engineering, product, and design leaders. Attend as a team, with leaders paired with senior ICs or engineering managers from the same org. Walk away with a concrete plan, not just inspiration.
Before Day 1.
~60 min async, provided 2 weeks before Day 1
AI-curated readings, watches, and listens based on your role and self-assessment results. Provided 2 weeks before Day 1.
30 min~20 questions across culture, technical readiness, and operating model. All team members complete independently, and the gaps between your answers are the interesting part.
15 minCatalog what AI tools your org uses across EPD, who uses them, and what's working (or not).
10 minAI-generated readiness report synthesizing your assessment, tools, and reading into focus areas and goals for the course.
5 minWhat's real.
~3.5 hours live + optional Q&A
Turn tools and individual AI-forward people into systems, expectations, and agentic teammates.
Most orgs have AI tools. Most aren't seeing org-level results. The difference is the system around the tools.
How AI is reshaping the product function.
Nan Yu, CPO of Linear, moderated by Claire · 11:45 AM · 35 minHow to do it.
~3.5 hours live + optional Q&A
The limiting factor is the repo context, checks, feedback loops, hooks, and telemetry around the models.
Your timelines, roles, and processes were built for a world where implementation was expensive.
Scaling AI adoption across 1,000+ engineers.
Chintan Turakhia, SVP Engineering, Coinbase, moderated by Zach · 11:45 AM · 35 minSet the follow-through loop for weeks 2, 6, and 12.
The 6 artifacts you'll create.
Interactive templates you'll fill in during and after class
Map where AI creates real leverage across your org.
Class 1Quantify readiness across 3 pillars. Compare team answers.
Class 2Define agent rules and assess repo readiness.
Class 3Identify processes to retire and redesign workflows.
Class 4Draft your org's AI usage policy and accountability framework.
Class 3Summarize the workshop output and follow-through plan.
Follow-throughThe Team Model.
You attend as a team, with leaders paired with senior ICs or engineering managers from the same org. This is intentional.
- 01All team members complete the self-assessment independently. The gaps between your answers reveal where your organization's real blind spots are.
- 02Discussions and artifacts are designed for multiple perspectives: the strategic view and the ground-level reality.
- 03After the course, your team is your accountability group for the 90-day follow-through.
- 04Anyone on your team can sign up. Colleagues on the same email domain are automatically grouped together.
After the intensive.
Office hours + ongoing cohort Slack community
“What did you actually do? What broke?”
“What's moving? Where are you stuck?”
“What changed? Lessons learned.”
Plus ongoing access to the cohort Slack community for peer support and continued learning.
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